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Exposure: Vivek Vadoliya

Creative Insight
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The construct of masculinity and its relation to Vadoliya’s south Asian identity, historically, culturally, and within the contemporary moment, is a central theme in the work. In Brotherhood, he explores notions of British Asian masculinity through a series of quiet and eclectic portraits that speak to style, body language and cultural codes and symbols.
In just a few years, the photographer and director has conjured a portfolio that is deeply personal, technically tight and wrapped in a visual language that is distinctively his own. The work is an invitation into his world, a constellation of fashion, documentary and portraiture that seeks to celebrate the nuances of the Indian diaspora, carefully imagined through his tender and loving gaze.
Art director Gem Fletcher speaks to photographer Vivek Vadoliya, whose work examines new ways of looking at British Asian identity, for her latest Exposure column

Creative Insight Exposure