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After a long time in lockdown, the UK is slowly beginning to emerge with the cautious reopening of hospitality, arts and other venues for socialising. Next week marks a big moment in the plan, as pubs and restaurants look set to host punters inside once more. Considering the weather in the UK of late, this will make a big difference to the experience of being out-out.
The #LooksLikeGuinness campaign follows a £30M support pledge from Guinness to UK pub and hospitality businesses during the past year through its Raising the Bar programme, which has helped over 25,000 pubs to date and delivered over 30,000 PPE kits across the UK. The brand also announced a £1 million pledge to support bartenders when the pandemic first hit, showcasing their commitment to supporting the industry. Credits:
Agency: AMV BBDO
CCO: Alex Grieve
ECDs: Nadja Lossgott, Nicholas Hulley
Creatives: Jack Watts, James Cambridge
Production Company: Outsider
Director: Chris Balmond

The drink brand’s classic slogan, Good Things Come To Those Who Wait, has rarely felt more appropriate than now, as Guinness releases a spot to welcome the return of drinking inside UK pubs