Creative Inspiration
The idea is a simple but effective one, with the films showing a succession of photographs both historic and contemporary that reflect on each topic. Many of the images have become iconic, and are certain to strike a chord with Guardian readers – for example the photo of Black Lives Matter protestor Patrick Hutchinson carrying an injured white man to safety.
Tony Barry directs the films, which feature a montage of striking photographs that highlight the biggest challenges our planet faces
They’re accompanied by three striking voiceovers: from British writer and speaker Alan Watts, who penned a vast amount of books on religion and philosophy; American author Ursula Le Guin, who’s known for her seminal sci-fi novel The Left Hand of Darkness; and English writer and activist Salena Godden, who’s recognised for her performance poetry. The trio add a rousing presence to the films. Credits:
Agency: Oliver Agency
CCO: Rodrigo Sobral
ECD: Rob Kavanagh
Creative Directors: Sam Jacobs, Rae Stones
Design director: Liam Smith
ECD (The Guardian): Alex Breuer
Design director (The Guardian): Ben Longden
Production Company: Independent Films
Director: Tony Barry
Sound Design: Parv Thind, Wave Sound
Colourist: Seamus O’Kane, Youngster Post Production
Music: Jon Hopkins, Domino Publishing
Oliver created the campaign to mark a huge milestone for the British paper, which was founded in 1821. Each film is dedicated to a different topic, all of which tie into the Guardian’s editorial mission. Environment explores the ecological impact of humans on the future of the planet and its climate; Equality looks at civil rights and gender issues; and Stories looks back at major world events. Although the campaign is straightforward in nature, it’s surprisingly stirring, evoking a mix of hope and concern for the future which deftly mimics the feeling most of us have as we load up the headlines of the day each morning.
They’re accompanied by three striking voiceovers: from British writer and speaker Alan Watts, who penned a vast amount of books on religion and philosophy; American author Ursula Le Guin, who’s known for her seminal sci-fi novel The Left Hand of Darkness; and English writer and activist Salena Godden, who’s recognised for her performance poetry. The trio add a rousing presence to the films. Credits:
Agency: Oliver Agency
CCO: Rodrigo Sobral
ECD: Rob Kavanagh
Creative Directors: Sam Jacobs, Rae Stones
Design director: Liam Smith
ECD (The Guardian): Alex Breuer
Design director (The Guardian): Ben Longden
Production Company: Independent Films
Director: Tony Barry
Sound Design: Parv Thind, Wave Sound
Colourist: Seamus O’Kane, Youngster Post Production
Music: Jon Hopkins, Domino Publishing
Oliver created the campaign to mark a huge milestone for the British paper, which was founded in 1821. Each film is dedicated to a different topic, all of which tie into the Guardian’s editorial mission. Environment explores the ecological impact of humans on the future of the planet and its climate; Equality looks at civil rights and gender issues; and Stories looks back at major world events. Although the campaign is straightforward in nature, it’s surprisingly stirring, evoking a mix of hope and concern for the future which deftly mimics the feeling most of us have as we load up the headlines of the day each morning.
