All of us now find ourselves grappling with interconnectedness in some shape or form. There are the many and varied problems arising from a new and ever shifting media landscape with constantly changing consumer behaviours. And there are the challenges arising from consumers’ increasing demand that companies are accountable, responsible and most importantly authentic.
Whether you’re talking combined diesel and electric cars, post-Covid work blending in-office with home working, or the coming together of digital and in-real-world experiences, ‘hybrid’ is the word of today. But with so many of marketing’s skills and roles still so stubbornly siloed, are agency creatives missing a trick? The answer is: yes.
Never has it been more important to connect the dots between a brand’s numerous different customer touchpoints. And for agencies eager to build the best creative solutions to solve their clients’ problems, joining the dots between different skillsets is crucial.
We recommend activating Javascript in your browser.