“Design doesn’t have to be just one thing”: Teddy Guerrero on seeking surprises throughout his process

Teddy’s creative inquisitiveness imbues itself into his style too. Clearly influenced by DIY aesthetics, skate and pop culture, there’s a rawness to his works that often appear distressed or manipulated. Posters, although digital, seem to have been ripped straight off the wall and photography is often over-treated. This, combined with some more modern elements like neon colours and illustration, gives his portfolio a contemporary and playful look that equally retains a sense of anarchy.
This project also provided Teddy with the chance to continue working on his 3D skills, something that he hopes to continue doing in the future. “I have been really interested in pushing that further and, selfishly, I want to just work more with that medium,” he says. Clearly, Teddy is a designer with forward-thinking ambitions, which is exactly what makes portfolio an exciting one to keep up to date with. In terms of what’s just around the corner for him, Teddy admits: “Well, in the very near future, I need to hit some deadlines.”
Recently, Teddy was involved in the creation of the Nike Air Max Day site, a project that was a “a tonne of fun with a massive amount of work and content creation”. When Teddy came on board, there was already a very established visual language but they were given “a lot of freedom to riff and develop a really strong look based around this concept of travel” for the website, something Teddy has “dearly missed over the course of this past shitty year”.
Recently, alongside Some Days studio, he worked on the development of a new sports drink called Barcode. But a particular favourite of his is a project he did for a friend. “He is releasing a hat and asked me to use these weird figures I had developed in Cinema 4D,” he explains. “We thought they could look cool as the stand-in models for the drop. It was a quick, low stakes project, which are probably the most fun and usually turn out the best.”

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