These new editions bring a fresh set of covers to well-known titles, wrapping them in clashing two-colour palettes and featuring graphics inspired by the contents of each title.
The series will launch with eight titles on May 13, and more are set to follow;
Jo Thompson, deputy art director at 4th Estate and William Collins, says the art department was briefed to create jackets that would look nothing like other classic book editions, but still be timeless enough to stand apart from current trends. Titles including Chimamanda Ngozi Adichie’s Americanah and Naomi Klein’s No Logo are included in the series, which promises to bring together some of the most significant books of recent times
“One of the key things that we wanted to do was open these books up to people who haven’t read them before,” Jackson told CR. “For books that are older, we wanted to give them a new lease of life with a cover that’s more vibrant and modern than previous classics have been.” Each book has its own unique colour palette, with Jung Chang’s Wild Swans wrapped in mint green and neon red, and Jeffrey Eugenides’ The Virgin Suicides enjoying a forest green and bubblegum pink.