7 Key Factors to Improve Conversion Rates Using Psychology and Web Design

What will I learn? show

This is why responsive design has become a key pillar of web design. 
Subconsciously, they’ll connect the lack of quality design to lower quality in products and services. 
Choosing the correct colours is another important task. 
Google’s algorithms are giving more and more relevance to websites that work well on mobile browsers. 
Nobody wants to be bombarded with irrelevant ads, which is why you must adapt your sales strategy. 
Choose aesthetic elements that will set you apart from the competition, but take some notes from the most popular websites. 
Everything from the colours to the logos has to be similar enough to create a recognisable brand.
One of your main goals should be to cater to every kind of user. 
Because of this, most website owners look for outside assistance to optimise their pages’ load speed. 
Conversions are a good metric for proper web design. 

1 – Use colours to your advantage

With a stand-out pattern, you can make your website more memorable and unique. 

Implementing effective CTAs is easier said than done, as the wrong move can mislead or irritate a potential customer.
7 Key Factors to Improve Conversion Rates Using Psychology and Web Design
People are used to a few specific website layouts. Depending on what kind of website it is, they know where to expect certain elements. 
If there’s a sale on a particular kind of product, only show banners for this sale on pages for similar products. 
It also plays an enormous role in website design. 
They’re more likely to purchase a product if the path is as short as possible. 
Unsurprisingly, we associate green with nature and growth. 
Here are some key factors to pay attention to when designing your website. 
They want a quick solution and a fast website that will lead them to it. 
This way, users will see ads for things they need at that moment, increasing the chance to improve conversion rates. 
If your choice of colours or branding isn’t getting people to the correct pages, you’re not doing the job properly. 
To increase leads and improve conversion rates, every digital marketing strategy has to utilise psychological principles. 
Many designers will slap on a few pastel colours on geometric shapes and call it a day. 
It’s one of the most common questions asked by website owners. 
You have to make a page attractive and fill it with necessary elements without causing too much of a delay when loading. 
Branding is a crucial part of every marketing strategy, whether it’s on or offline. 
If possible, use cookies to provide personalised ads to users that visit the website. 

2 – Understand user expectations

Your top priority should be to make the colours pop and stand out. 

There’s nothing users hate more than irrelevant ads on pages that they visit. 
It should dwarf other features without feeling too overwhelming on the page. 
Most people choose the latter option for multiple reasons. 
You can be sure that the website will end up on the top of search results for particular keywords. 
Users will associate a particular memory or emotion with your design if it’s interesting enough.
Try out every kind of browser and device, even if they aren’t prevalent. 
When you’re designing a fast-loading website, would you rather have an in-house team or let a company like SEO Sydney Experts handle it? 
If you feature ads from partner companies, it would be best to choose placements wisely. 
Cta Call To Action
Just because only one per cent of users utilise a browser doesn’t mean that it won’t affect your leads. 
Improve Conversion Rates Psychology Web Design
While creating something new and unique is desirable in web design, you shouldn’t stray too far from the mould. 
The navigation toolbar tends to be located in the same spot for most websites as well. 

3 – Invite user interaction

If you presented a common problem, you should also present the CTA as a potential solution. 

With the right colour combinations and patterns, you can influence users on a psychological level. 
Web design is as much of an art as it is a skill. 
There’s no simple answer to this question, as the criteria change with every passing year. 
Mould the rest of the page compliment the CTA, and you’ll find that the number of leads will increase dramatically.
Don’t be too aggressive with your choice of CTA elements. 
They need direct encouragement to become leads. 
[embedded content]
Use your resources wisely and keep psychological principles in mind, and you’ll create an optimal website to generate leads and improve conversion rates. 
They like it when a brand is consistent, as it increases their trust in the products and services it offers. 
Something like yellow can stimulate the mind and give off a joyous and energetic vibe. 
When it comes to retaining users on your website and reducing bounce rates, load speed is king. 
At the same time, you have to keep up with the latest SEO trends to get the search engine algorithms’ attention. 
If they’re looking at your website for a product, offering them an out-of-field solution to another problem won’t help keep them on the page. 
This may be one of the more challenging aspects of website design. 
Turning a website design into a challenge for visitors is a bad idea. 
Ikea Perfect Landing Page Design
To improve conversion rates is no walk in the park, especially if you’re a web designer. 
Since this is what most websites do, it becomes harder to stand out from the competition.
Pingdom Speed Tool
When you know what the users want, conversions are just a matter of patience. 
Be clever with where you put the ads so that they don’t feel out of place. 

4 – Use matching ads on the landing page

Colours can be your biggest asset when it comes to website design if you use them properly. 

Deviate too far from the things users expect, and you can’t expect to convert them into leads.
This way, users won’t be confused by the layout of the website or the purpose of the CTA, and they’ll be more likely to convert.
Strong branding influences users on a subconscious level. 
Keep this in mind when designing your website, and you’ll be able to improve rankings significantly.
The best way to tell would be to test your website on all kinds of devices. 
As we all know, certain colours evoke specific emotions. 
Users will appreciate it, and you can guarantee that they won’t get lost while navigating your design.
If they vary from page to page significantly, you won’t get your message across too well. 
What Is User Testing
Creating an attractive website won’t do you any good if users don’t interact with it. 
In most cases, the CTA will be a button that leads to another page, but this isn’t a rule that you have to follow. 
By enlisting experts’ help, you can drive down the workload and focus on what makes a website attractive to users. 
You must use them to stimulate the user to decide whether to open a particular page or purchase a product. 
They’ll only need a few clicks to get to the product they want, making the website feel helpful. 

5 – Keep the branding consistent

They have to feel like an integral part of the design and not just act as background noise. 

Some designers see this as an invitation to reinvent the wheel in creative ways. 
Once you’ve chosen a design, you have to apply it evenly across your website to create a powerful sense of branding. 
This is where Calls to Action (CTA) come in. 
Combine these two factors, and you can guarantee that your website will turn out perfectly. 
Proper use of colours can make or break a website’s design. 
It doesn’t matter what kind of device they use or how they access your website. 
You want users to get a smooth experience when they click on your website in the search results. 
This same principle applies to the way you design your website. 
Psychology Of Colour
When creating written content for a website, designers stress the importance of keeping the tone and voice consistent. 
Put yourself in the shoes of a user and figure out what they want to see. 
Red is aggressive and striking, making it easier to catch users’ attention, while blue is calming and soothing. 

6 – Improve page load speed

In many ways, it’s a monumental task. 

Not only will the page load speed decrease bounce rates, but it will also draw the attention of search engines. 
If a user can’t navigate the website, it’s going to affect your user experience negatively. 
Will the colours and patterns still look good on a smaller screen, or will they give off a cluttered feel? 
Users take note of the colours, fonts, and designs that you use on a page. 
At the same time, it gives your in-house team more time to work on the website’s actual design and branding. 
After all, if they need that product, why wouldn’t they choose one that’s on sale? 
Emotional Branding Definition
The number of mobile users has overtaken desktop users, which means websites have to adapt to increase the number of leads from mobile searches. 
You have to pay attention to countless details and make your website as practical as it is attractive. 
You can turn even animations into CTAs if they serve a particular function. 
User-friendliness and subtlety have to be your greatest assets when designing a CTA.
After all, you’re competing with every other website with the same goal while having more or less of a budget for it. 
Whether they’re searching for a product using an iPhone or a Samsung fridge, you have to make sure your website can match their browser and screen size. 
Instead, you want to give them a solution to a common problem in a helpful way. 
You’re not trying to boss the user around. 
If your website only hosts its own ads, you should try your best to place them correctly. 

7 – Create a responsive design

You must decide what kind of energy your website should radiate and choose an appropriate colour to match. 

Balancing these aspects of a website requires tons of experience with web design and a keen eye for optimisation. 
If they’re skimming through similar results and a website loads too slowly, you can guarantee that they’ll move on to another link. 
One reason for this is that it can be challenging to apply colours and patterns in a meaningful way. 
A user can check out the main page and see exactly what they need right from the start. 
One per cent is probably no small number when comparing it to the total number of individuals in your target demographic. 
Whether it’s Google’s algorithm or user expectations fueling the shift doesn’t matter, as web designers must adapt to the new rules quickly to keep their clients’ websites optimised.
What makes a good web design? 
Plenty of web designers consider colours more of a necessary evil rather than a helpful tool. 
Users who need a specific product should be convinced that the link will lead them to the best possible product version. 
Diverting resources to a team specialising in SEO lets you achieve an optimal page load speed compared to the competition. 
You want to introduce some flavour and uniqueness to your website, but don’t make it into a labyrinth. 
Placing sale ads on the landing page is good practice. 
There are certain elements that you should keep for the convenience of your users.
Mobile web design has become more relevant than ever. 


While the actual adaptation is all about the back end and how it interacts with different devices, designers have to keep this in mind for the front end. 
It would help if you utilised psychological principles to make CTAs more attractive to users. 
It can be a piece of anchor text with a link or a video clip you want users to view. 
For example, a cart icon in the top right corner tends to lead to the online shopping cart. 
Keep the CTA close to the middle of a website page. Focus the other elements around it so that it doesn’t feel out of place. 
Because of this, it’s crucial that you focus on improving load speed for all of your pages. 

If a user can recognise a brand by the way text is written, you’ve successfully built your marketing strategy. 

Posted by Contributor