10 Best Web Design Tactics to Optimise for Top Rankings

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From a design point of view, all navigation elements should be consistent, so the user readily understands each site’s aspect. 
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Meta viewport is one of the points of implementing responsive design when code is used to adjust to screen resolution.
In addition to the factors above, the Page Experience ranking factor is focused primarily on user experience. 
Conduct SEO audits regularly to ensure your site is in good shape. 
Whatever CMS you use, you probably have a standard 404 page. 
The Page Experience ranking factor will analyse user interaction experience with the site and, based on this, will change positions in the search results.
Not all people can use the regular version of your site. Therefore, it is vital to ensure that access is also available for persons with disabilities. 

The role of web design in SEO and peculiarities of Google’s 2021 Page Experience update

Also, your site should not have graphic elements that will overlap the essential elements.
They are also a part of your audience, and being accessible to inclusive groups can be an advantage that will increase traffic to your site.
Let’s take a look at the steps that are important from a design and SEO standpoint.

  • Mobile-First indexing. Google is actively promoting sites that have a mobile version. For this, the search engine has an algorithm-specific for mobile apps. It’s no surprise that sites with mobile versions are ranked higher in search results. Since 2020, more than half of the users were searching the Internet from their smartphones.
You can use calls to action not only in text content but also directly in the design. 

The text should not go beyond the borders of the screen. 

  • Adaptive design. Google robots also evaluate site design’s responsiveness, so it is essential to foresee in advance that the site is displayed correctly in all browsers and on all devices. The text should be readable and not go beyond the screen; all images and videos should have a suitable size; all links should be clickable from any device.
  • Loading speed. It’s one of the most critical factors in terms of both SEO and user experience. Users don’t like long site loading. If your site takes a long time to load, the user will go to your competitor. 53% of mobile users close the site if it takes more than 3 seconds to download. 

The text should not go beyond the borders of the screen.  The text should not go beyond the borders of the screen.  The text should not go beyond the borders of the screen. 

4 – Remember about web accessibility

The text should not go beyond the borders of the screen. 

7 – Call to action! 

There are dedicated Web Content Accessibility Guidelines that provide all the options you need to make your site accessible to all user segments. 

8 – Make sure your site is credible

There are dedicated Web Content Accessibility Guidelines that provide all the options you need to make your site accessible to all user segments. 

Conclusion

Everything you do, you do for your end users, not for Google bots. 
But also consider breadcrumbs – a navigation element that defines the hierarchy of pages and makes it easy to return to the desired section or home from any page.
The site should not be over-optimised, as it will negatively affect search rankings.
The recommended page load time is 2.5 seconds, as we’ve mentioned above. 
A well-built architecture directs users and bots to essential pages and helps them find what they are looking for. 

  1. Put yourself in the user’s shoes and create a website that will be comfortable to use based on our recommendations.
  2. Remember that you must continuously monitor the results of any SEO work.
  3. Use professional services to analyse the results and track any changes in your site’s traffic, find dependencies, and eliminate weaknesses in your web design tactics.

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Ensure your site meets these requirements because your site’s accessibility is a critical component that affects rankings.