For four days a week he helps companies uncover the stories they want to tell, and the words they want to tell them with, but on the fifth day Groom switches to his burgeoning career as a comic book author. Although still a rising voice in the field, he’s published his first comic, Self/Made, through Walking Dead publisher Image Comics, as well as contributing to Marvel Comics’ The Rise of Ultraman and DC’s Crimes of Passion.
Writer and author Mat Groom shares the story behind his parallel careers in branding and comic books, including the unexpected connections between the two and his thoughts on the rise in side hustles