What will I learn? show For marketers, this success of VR paints a promising picture of the future of digital content marketing that values creating experiences and building brand exposure. Streaming services like Netflix, Hulu, and Amazon Prime have dominated …
Month: February 2021
When Did Generic Grocery Brands Get So Good Looking?
Target’s Good & Gather label. Courtesy Target. “Joy” is a defining descriptor of these brands. Target says Good & Gather is about helping customers “discover the everyday joy of food” (to the tune of billion in sales in just over a year). …
Trends report offers reasons for cautious optimism in 2021
Creative Insight The annual Future 100 report is out, and demonstrates how the pandemic has prompted a wave of creative responses that are likely to influence our world long into the future. Emma Chiu highlights some key points The resilience …
366CansChallenge, an everyday project
This feature is for all the beer fans out there and graphic design. Studio Blackthorns is a branding & packaging design agency and they have shared with us their ‘366CansChallenge’. An everyday project where the challenge was to design a …
10 Ways Custom Illustrations can Help Boost Your Brand’s Marketing
What will I learn? show Original designs made explicitly for your brand will help your viewers understand and familiarise themselves with your company. Geometric illustrations don’t seem like it will be out of style any time soon. Custom illustrations allow …
Frieze undergoes a rebrand by Pentagram, featuring a new visual identity and custom typeface
The identity features an update to the frieze magazine masthead – originally created by Tom Gidley and redesigned by Paul Barnes – with its own typeface that can be used across the board. The typeface, designed with Luke Prowse, comprises …
Red Nose Day’s 2021 campaign explores the power of a good laugh
Creative Inspiration It’s reminiscent of Comic Relief’s 2019 campaign Wise Words, which also tackled questions around division – albeit in a notably more serious tone, and lacking the witty punchline of this year’s effort. Unsurprisingly, given ongoing events, this year …
Hang Gao on colour field painting, the meme and why airbrush is the “perfect medium” for him
He describes the experience akin to “a baby turtle going into the sea for the first time.” There was so much to explore both technically and conceptually, and in turn, he immersed himself in the contemporary art scene surrounding him. …
The Zoo of Extinct Animals is an AR experience allowing viewers to interact with extinct wildlife
Sebastian mixed real-life scenes with the pairing of original environments of the extinct animals, “for the environments to be unfamiliar but accessible,” he says. He worked with Hannah Rose Stewart to modify the topography of the models to match the …