Creative Inspiration While containing plenty of entertaining explanations of what leads us to make dubious financial decisions, the tone of the campaign is notably (and thankfully) non-preachy, absolving all of us from the guilt that often follows and instead offering …
Month: February 2021
The Impact of a Global Pandemic on Online Business and Marketing
What will I learn? show Back in February 2011, marketing spending was 8.1% of a typical firm’s revenue. Despite the pandemic’s disastrous impact on the global economy, the virus may become more of a benefit than a disadvantage for its …
Serif Saturday – Taiyo™ Serif
Brígida Lourenço Guerreiro and KOBU Agency shared a beautiful serif font. Taiyo™ Serif is a digital typographic font with seven weights – light, regular, medium, semibold, bold, extra bold and black – and two styles – normal and italic. In …
“Designers are not neutral agents”: Paola Antonelli explores design’s role in building a better future
In this highly insightful 25-minute Q&A, the writer and curator covered a lot of ground. From the dilemmas that design students are facing today, to the responsibility of designers and how they should accept the consequences of their actions, this …
Susan Meiselas’s new book Eyes Open features 23 photography projects for curious kids
Eyes Open is loosely inspired by Meiselas’ previous cult classic, Learn to See, a sourcebook of ideas from and for teachers and students published by the Polaroid Foundation in 1974. Reimagining this volume nearly 50 years later, Eyes Open saw …
Stylish new McDonald’s ads promote home delivery service
Creative Inspiration The fast food brand isn’t mentioned by name in the posters, which instead rely on the power of its golden arches branding Credits:Agency: Leo Burnett LondonCCO: Chaka SobhaniECD: Mark ElwoodCreative directors: Andrew Long, James MillersCreatives: Andrew Long, James …
How Calm created a billion dollar wellness app
Creative Insight There are now, literally, millions of apps for people to download. Think of a problem you’re having, and there’s most likely an app claiming to solve it – whether that’s helping to organise your life or entertaining you …
Zohar Dvir animates a bubble-filled fantasy world for Teddi Gold
Creative Inspiration Gold discovered Dvir’s work via Vimeo, and says she was “instantly obsessed” with the director’s mix of surrealism and humour. Thought Bubbles explores the feeling of being unable to reach a loved one, and this sensation underpin’s Dvir’s …
How To Design A Conversion Funnel For Improved Customer Experience
What will I learn? show Image Source The end-goal is to nudge your customers to take the desired action by providing relevant visual cues in CTA buttons. Pro tip: Note that once your customer has made a purchase, your real …