When working with someone local, you can quickly negotiate and work together towards achieving a perfect design for your website.
Personalising your website to improve customer or user experience can significantly bolster your traffic and conversion rates.
One of the most significant barriers that prevent leads from converting is the conversion process itself.
Many websites usually miss this little fact while focusing on other aspects. Therefore, here are a few things to consider when you optimise your website for conversions:
People prefer to speak instead of type, which is more convenient for them.
Exposure is quite essential when it comes to attracting more traffic and improving your conversions.
A good web design can be tricky to achieve.
Moreover, you can re-target consumers with promotional offers, discounts and coupons to bolster their engagement.
As you may already know, consumers today have particular needs and expectations regarding browsing websites.
To use personalisation to your advantage, gather information about your users while still respecting their privacy.
However, with proper optimisation, your website will be able to stand out and stand tall in the ocean of websites.
1 – Fire away with SEO
If your website isn’t mobile-friendly, you’re going to lose a lot of traffic and potential leads.
For example, encouraging visitors to subscribe to an email newsletter can help you classify your leads based on their interests, thus segmenting your email list.
Simply put, website optimisation is the process of improving the overall performance and functionality of your website.
Optimising a website is of vital importance these days. The online market is a highly competitive landscape, making it all the more difficult to succeed, especially for new businesses or websites.
Search engine optimisation (SEO) is a cost-effective marketing strategy that can put your website out there and place it at the top in the search results.
That means a loss of potential customers, a drop in sales and ultimately revenue, and nobody wants that for their business, blog, store or whatever it is you use your website for.
- Technical SEO: This strategy refers to technical aspects top optimise your website, such as website speed, page loading time, errors, broken links, security, navigation and so on.
- On-page SEO: This one refers to polishing your website’s content and pages. For example, creating SEO-friendly URLs, writing proper Meta descriptions, title tags, keywords, etc.
- Off-page SEO: This is the marketing part that has nothing to do with your website aside from promoting it. Off-page SEO includes strategies, such as content marketing, guest posting and link building.
Nowadays, the online market has become increasingly competitive and even oversaturated.
While experts argue, companies make a profit from email. When it comes to boosting your conversion rates, email can be of great assistance.
Furthermore, here are a few things you can do with that information to enhance personalisation and optimise your website:
Even if your website isn’t mobile-friendly, you can fix that quite efficiently. Here are a few things you should do.
2 – Polish your web design
A great web design is professional, polished and easy to use. So looks matter too, not just performance.
With that in mind, here are a few ways to optimise your website for more traffic and a higher conversion rate:
Happy customers are willing to leave positive reviews, and 91% of online consumers read these reviews.
There are just too many factors that need revising, and it can seem daunting if you try it on your own. Your best bet is to look for professionals to help you optimise your website properly.
Last but not least, email offers many personalisation options you can use to nudge leads in the right direction or towards converting.
You can use it to your advantage, though, to boost conversions and improve traffic.
3 – Optimise your Website for Mobile
However, SEO isn’t just about digital marketing.
That said, here are the three primary factors you should focus on when optimising your website for search engines.
The more obstacles consumers face on their journey, the more they’re unwilling to go through with it.
- Implement a responsive design.
- Use Accelerated Mobile Pages (AMP).
- Get rid of heavy content.
- Reduce intrusive ads.
- Get rid of unnecessary elements (i.e., replace Flash content with HTML 5).
- Use a mobile-friendliness tool to check if you’ve missed something.
4 – Optimise for voice search
This is another area where you can gain significant traffic and improved conversions, but only if you optimise your website for voice search the right way. Here are a few things to consider:
According to Google, content is one of the most important ranking factors when it comes to SEO.
- Page loading time and website speed are quite relevant for voice search.
- People who prefer to speak will use longer sentences than when they type, so redesign your content to account for keywords, such as: what, where, how, when, who and why.
- Keep the answers short and simple – The average response for voice search should not be longer than 29 words.
- Optimise for local SEO – The majority of voice searches are local.
5 – Start a blog
That will ensure a boost in organic traffic and better chances of improving their conversion rates.
If your website doesn’t perform as well as it should, your website visitors will bounce off and go elsewhere.
- Everyone globally consumes content.
- Content provides value to consumers.
- Content can entertain, educate and inform consumers about various topics.
Therefore, in that split second, visitors will decide whether to stay or bounce off depending on what they see.
- Make sure that your content is highly relevant to your audience.
- Try to solve a problem or address a pain point your audience has.
- Use various formats, such as images, videos, infographics etc.
- Keep your content fresh and original.
- Repurpose old content and give it a new form.
For example, if you operate in the US, you should consider looking for experts in your area. That said, your company is based in Miami, which means you should look up a local web design company.
Website authority, otherwise known as “domain authority” (DA), is the ability of a website to rank high on SERPs (Search Engine Results Pages).
6 – Build Authority
Naturally, consumers are attracted to good content, and your blog can provide them with that.
Personalisation plays a vital role in consumer experience these days.
It takes around 50 milliseconds for consumers to form a first impression of your website based on the design alone.
In any case, word-of-mouth promotions can go a long way in helping your business become more visible and ultimately more desirable.
The key is to optimise your website. So, what exactly is website optimisation?
So, if you want more traffic and conversions, you’ll have to impress your visitors, to begin with.
- Guest post on other relevant websites with a high DA.
- Be active on social media and share your content there.
- Create high-quality backlinks to appropriate sources.
- Link internally whenever possible.
7 – Leverage email to your advantage
Voice search is yet another trend that’s on the rise. Aside from using smartphones for voice search, consumers also rely on voice assistants, such as Siri, Alexa, Cortana, Google Assistant etc.
When you’re transparent about your intentions, consumers are more willing to disclose personal information about themselves.
Moreover, even Google considers mobile as a priority, which is why they’ve introduced mobile-first indexing.
Furthermore, guest posting, link building and content marketing offer you relevance and domain authority, which can position you high as an industry expert on the market.
8 – Website personalisation
That peak performance will, in turn, ensure consumer satisfaction and high rankings with the search engines.
Customer testimonials are an essential part of your website that visitors often look for the first time they land on your site.
In the beholder (consumer) eyes, websites that show up on the first page of search results are worthy of their time and attention. So, here are a few ways to build authority for your website.
However, you’ll have to ensure that your blog can deliver excellent content to your audience. Here’s an example:
Of course, personalisation refers to having a web design that complements your brand. It also refers to providing users with personalisation features.
- Create buyer-specific content – You can create personalised content and messages by following your users’ preferences, needs and expectations.
- Create location-specific content – You can use geo-targeting to supply your users with information about the best local deals and news, thus further boosting their engagement.
- Create dynamic images – Real-time images of products are what users are interested in. You can create such images from all angles and corners to portray your products in the best way possible. That way, users can see what they’re willing to spend money on and decide whether to opt for a product or not.
9 – Use testimonials to your advantage
However, if you want good exposure, you’ll have to build authority for your website. So, what does that mean?
Mobile has surpassed desktop traffic a few years back, and it continues to rise each year. Most of us find it more convenient to use our smartphones to browse websites, and that’s why we do it a lot.
You see, customers trust other customers more, and that’s an undeniable fact.
This tactic may seem like it has nothing to do with optimising your website, but it does.
Moreover, you can use your blog’s content and promote it on other websites, social media and other channels to attract more followers and potential leads.
By matching your keywords with user intent, you can lead consumers to your website and provide them with the best possible experience.
10 – Make the conversion as seamless as possible
You will often have to encourage your customers to submit testimonials by offering an incentive or a referral program.
Plus, it will organically promote your website. Organic traffic means more relevant and qualified leads that are more likely to convert.
This is especially true because well-established and well-funded companies tend to dominate the market in every sense of the word.
- Remove the obstacles and inconveniences that can hinder your conversion process.
- Ensure that the journey from browsing to purchasing is just a few clicks or taps away.
- Improve the checkout process.
- Disclose any relevant information before the checkout process (i.e., consumers find that shipping fees are too high or that there’s no free shipping when they’re ready to buy.)
- Enable self-service features.
- Allow consumers to interact with your website via multiple channels.
- Have clear and well-designed CTA buttons.
- Create a sense of urgency to invoke the FOMO (Fear of Missing Out) effect on consumers.
Adding a blog to optimise your website can complement your efforts in ensuring more traffic and more conversions.
10 Ways to Optimise Your Website for More Traffic and Higher Conversions
Fortunately, where there’s a will, there’s a way. Any company, no matter how big or small they are, can establish an effective online presence.