For years, square grid layouts have dominated e-commerce (think Amazon’s endless thumbnail scrolling). The strict rows and columns of products of the same size can keep all content structured, make browsing easier, and can be well used for responsive design. But for some brands, it pays to try new layouts, which has caused more and more online stores to get rid of the grid trend. This is also another graphic design trends in this field.
Lists related to graphic design trends in e-commerce in 2020
Extensive use of motion graphics
Landing page-product page hybrid
Brand packaging box
Shop-able social media posts
Interactive product visual effects
1. Extensive use of motion graphics
Advanced interactive visual designs such as virtual reality (VR), augmented reality (AR) and 3D imaging are more accessible than ever before, even for small and medium-sized businesses. Just like sports design, this technology can help shoppers better understand their product expectations. A better shopping experience can lead to more sales and repeat customers.
The development of e-commerce has never stopped, especially online shopping, and its graphic design trends will inevitably develop. E-commerce design trends in 2021 will bring better visual effects, better technology, and more interesting and better communication. Through the development of its design trends, e-commerce will also become more user-friendly, because many e-commerce designs focus on customer experience. The 2020 e-commerce design trend focuses on cutting-edge technologies such as VR and artificial intelligence. Check out our list of the biggest e-commerce design trends in 2020. These are not only the expectations of today’s customers for online shopping, but also graphic design trends that cannot be ignored in the e-commerce field.
Of course, technology, because of its difficulties, you may have to pass a steep learning curve, or seek help. However, the improvement of visual effects is relatively easy. Especially when you have a better graphic design software Drawtify Designer, everything will become very easy. For example, create eye-catching dynamic logos, dynamic graphics, dynamic text, great marketing images, product images, brand packaging boxes, and compelling social media images.
2. Unconventional layout
“Motion” in e-commerce design provides many practical advantages and is very suitable for displaying products in a more realistic way. As the Alo example proves, the motion design in the product visual effects can enable shoppers to better understand the products they are buying, and provide consumers with more information to increase conversions and reduce returns.
Because Drawtify Designer is not only powerful publisher, graphic designer, animator and vector editor. It will also bring a more pleasant design experience.
The technological leadership of online stores here has improved, but we can be sure that this trend will continue to grow exponentially in the future. The era when interactive vision becomes the new norm will soon come, so when it is still impressive and futuristic, it is best to implement it immediately.
3. Landing page-product page hybrid
Shop-able social media posts encourage followers to become shoppers, and shoppers become followers.
Ads and social media posts usually take shoppers directly to the product page, so many visitors never see the homepage. With this in mind, e-commerce designers can now usually find more elements on the target page of their product page design. The resulting hybrid is like a mini store, focused on a single product or category, with clear navigation and easy-to-navigate the rest of the website.
What are the benefits of giving up a uniform grid layout? On the one hand, you will stand out because so far, this design style is still rare. But it also gives your brand a sense of avant-garde and modernity, which is particularly useful for fashion or young industries.