We all imagine Santa as the bearded old man in his iconic white and red suit, black belt, matching boots and reindeer drawn sleigh. But what if Father Christmas was rebranded for today? We asked people how they would modernise Santa. Based on the results, we’ve updated Santa’s winter wardrobe and transformed his transportation. In it, he ditches his iconic suit and adopts some skinny jeans, trainers, and a hover-board to name just a few. Find out what other popular suggestions were voted on below…
Respondents ranged from 18 to 65+ and were based in both the UK and US. We used Google surveys and gathered responses during October and November 2018. Suggestions on how to change Santa were gathered from an open survey of 400 respondents from both the UK and US. A selection of these suggestions were then voted on by over 4000 people across the UK and US, with the most popular visualised in our graphic.