Month: November 2018

Modern Santa

We all imagine Santa as the bearded old man in his iconic white and red suit, black belt, matching boots and reindeer drawn sleigh. But what if Father Christmas was rebranded for today? We asked …

By Contributor on November 21, 2018

Direct Response Copy Writing: 6 Proven Techniques for Converting Words to Sales
Converting Words to Sales: 6 Proven Techniques for Direct Response Copywriting Introduction In today’s competitive market, creating copy that drives conversions is critical to the success of any business. Direct response copywriting is a form of marketing communication that aims to persuade the reader or viewer to take a specific action, such as purchasing a... […]
Copywriting vs Content Writing: Persuasion vs Information
Copywriting vs Content Writing: Understanding the Art of Persuasion and Information Introduction In today’s digital world, written content plays an important role in marketing and advertising efforts. Whether it’s an ad campaign or a blog post, businesses and organizations use written content to reach their target audience and convey their message effectively. However, there are... […]
Using Visual Emotional Triggers for Website Design
What are Visual Emotional Triggers for a Website? Visual emotional triggers are design elements on a website that can evoke specific emotions from visitors. These triggers can be anything from color schemes to images and videos, typography, or even social proof. By using visual emotional triggers, website owners can create a more engaging and memorable... […]